We’re proud to share that we have once again been ranked among the top 1% of companies in Estonia, earning the Gazelle award from Äripäev (leading business newpaper in Estonia) for the third time. This repeated recognition is more than a badge of fast growth — it affirms the strength of our distinctive approach to strategic leadership.
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Our growth story began three years ago with a strategic framework that diverged from traditional management in one essential way: we didn’t focus solely on financial results. Revenue and profit are the backbone of any business, of course — but we added something many companies overlook: emotional goals and a sense of shared meaning.
“Traditional goals like increasing profit are necessary, but they don’t automatically give a team a sense of purpose or daily motivation. When we include goals connected to our values, work culture, and how we want our people to feel, we create a vision that is both resilient and complete. It carries the company forward even when the market turns challenging.”
This approach wasn’t just an academic idea — it has been directly tied to our success. Earning the Gazelle title year after year sends a clear message: emotionally engaging, strategically coherent leadership consistently delivers strong business outcomes.
The result is predictable: information becomes siloed, processes slow down, and leaders lose visibility into the overall picture.
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